What would you do if you received an SMS on your phone right now? You would read it. Your customers would do the same. It is almost 100% certain that we will open the SMS message when we receive it. So, you can be sure that your messages will not go unnoticed and the customer will definitely see them. Since practically everyone has a phone and it is always at hand, you will reach a wide range of users with SMS messages, including those who do not have constant access to the Internet and e-mail.
Of course, we must add that notification via SMS is fast and very cost-effective. The customer will receive your message within seconds after pressing the “Send” button. The price of an SMS is low; it is actually one of the cheapest ways of advertising, where the stake is relatively small and the effect is large.
What do I gain by notifying via SMS?
By using SMS messages, you gain a significant advantage over the competition that does not think mobile and does not move its campaigns to mobile phones. There is no better form of direct marketing, such as text messaging, at least for now. No other method of advertising is known that would reach the customer anywhere and be personalized at the same time, as it is using an SMS message. It doesn’t matter if your customer is watching TV or running; you can be sure that he/she will pay full attention to the received SMS message and also open it.
SMS marketing also combines well with other types of marketing and is an extremely effective complement to your existing sales process. Opting for SMS marketing can significantly improve the results of the campaign you are currently running. You can use SMS to support various campaigns, such as catalog advertising, mass emailing, etc.
SMS messages are also a very effective means of keeping your customers from forgetting an appointment. Since the customer can send you a return SMS message, you can also arrange the appointment via SMS messages. Because you do not disturb the customer with a call when, for example, is in a meeting, you can be sure that your way of communication will contribute to greater customer satisfaction with your service.